A few years ago, a colleague suggested that I watch Simon Sinek’s TED Talk, which introduced me to the concept of identifying and communicating your why. To quote Sinek, “People don’t buy what you do, they buy why you do it.”
A few years ago, a colleague suggested that I watch Simon Sinek’s TED Talk, which introduced me to the concept of identifying and communicating your why. To quote Sinek, “People don’t buy what you do, they buy why you do it.”